Time is of the essence when it comes to short-form video. Content distributors are often on a tight deadline to fill ad pods, break the news, share game highlights, and make streams available to users on their platforms. 

What’s more, today’s viewers demand instant gratification and have little patience for the back-end processing that must take place before a short clip is published. But because short-form content must be processed more efficiently than standard broadcasts, additional configurations are required to ensure smooth playback.

In this guide to short-form video content, we dive into the workflow considerations, use-case-specific implementations, and recommended tools for solving the short-form puzzle.

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Streaming viewership surpassed cable in July 2022. Over-the-top (OTT) platforms like Netflix, YouTube, and Hulu now claim the largest share of TV content consumers — with traditional broadcast usage steadily declining.

It’s clear that OTT distribution is the way of the future, but what’s less clear is which monetization method will dominate the landscape. Subscription-based models have long been the go-to for streaming providers. Increasingly, though, industry leaders are experimenting with alternative and supplementary tactics for converting content into cash.

Today’s streaming platforms are combining multiple strategies for generating revenue and reaching viewers. And while it’s wise to consider all of these monetization models when building an OTT service, it’s also a good idea to minimize complexity and infrastructure costs where possible.

In this guide to OTT video monetization, we cover it all: different revenue models and trends, technical considerations across the end-to-end workflow, and the nitty-gritty of putting all to work for your business. Whether you’re launching a new streaming service or revamping your existing strategy, you’ll gain a ton of insight into how all the pieces of the monetization puzzle fit together. 

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